Mitt Romney officially announced his candidacy today in an 18 minute and 38 second speech. (From 3:30 to 22:08). Below is my count of his cliches and non-speak.
38 cliches and non-speaks in total for a total of 2.04 per minute. Not quite as high as I expected and he almost looks Jeffersonian compared to Obama.
Cliches highlighted in bold below.
"I am happy to be in
"During my parents' campaigns, I visited all 83
"You know my father as a business leader, a governor, and as an advocate of volunteerism. But he came from humble roots. He labored with lath and plaster. He never graduated from college. But like many other Americans, he made his dreams come true.
"And he made a difference. My father worked here to improve Detroit Schools. He worked to write a new state constitution. And he worked as your governor for six years to get
"It was Mom who did the lion's share of raising Lynn, Jane, Scott and me. Dad said, that as a successful Mom, she had accomplished more than he. Later she worked in charities, in foster care, in music and the arts, and in volunteerism. She even ran for U.S. Senate.
"I always imagined that I would come back to
"I chose this site for a number of reasons. It's filled with cars and memories. Dad and I loved cars. Most kids read the sports box scores. Dad and I read Automotive News. We came here together, him teaching me about cars that were built before my time.
"The Rambler automobile he championed was the first American car designed and marketed for economy and mileage. He dubbed it a compact car, a car that would slay the gas-guzzling dinosaurs. It transformed the industry.
"This place is not just about automobiles; it is about innovation, innovation that transformed an industry, and in doing so, gave Americans a way of life our grandparents could never have imagined.
"The DC 3 above us was the first true commercial airliner. It transformed aviation from a luxury to a standard mode of transportation.
"Next to us is a Ford hybrid. It is the first giant step away from our reliance on the gasoline engine. It is already changing the world of transportation.
"Just outside is Thomas Edison's laboratory. There, electricity that Benjamin Franklin discovered was transformed from a novelty into a necessity.
"Innovation and transformation have been at the heart of
"We have lost faith in government, not in just one party, not in just one house, but in government.
"We are weary of the bickering and bombast, fatigued by the posturing and self-promotion. For even as
"It is time for innovation and transformation in
"I do not believe
"I do not believe
"Throughout my life, I have pursued innovation and transformation. It has taught me the vital lessons that come only from experience, from failures and successes, from the private, public and voluntary sectors, from small and large enterprise, from leading a state, from being in the arena, not just talking about it. Talk is easy, talk is cheap. It is doing that is hard. And it is only in doing that hope and dreams come to life.
"This Christmas, Ann and I gathered my five sons and five daughters-in-law to ask them whether I should run for President.
"We talked about the special time this is in the history of
"And so, with them behind us, with the fine people of
"It has been said that a person is defined by what he loves and by what he believes and by what he dreams.
"I believe in God and I believe that every person in this great country, and every person on this grand planet, is a child of God. We are all sisters and brothers.
"I believe the family is the foundation of
"I believe in the sanctity of human life.
"I believe that people and their elected representatives should make our laws, not unelected judges.
"I believe we are overtaxed and government is overfed.
"I believe that homeland security begins with securing our borders.
"I believe the best days of this country are ahead of us, because ... "I believe in
"At this critical time, we must 1) transform our role in the world, 2) strengthen our nation, and 3) build a brighter future for the American family.
"Today, as we stare at the face of radical violent Jihad and at the prospect of nuclear epidemic, our military might should not be subject to the whims of ever-changing political agendas. The best ally of peace is a strong
"Our role in the world must be defined not only in terms of our might, but also by our willingness to lead, to serve, and to share. We must campaign for freedom and democracy in our own hemisphere, now threatened by a second aspiring strongman. We must extend our hand to
"Across the nation, there is debate about our future course in
"And no matter how
"There are some who believe that
"That is the path that has been taken by much of
"I believe the American people are the source of our strength. They always have been. They always will be. The American people: hard working, educated, innovative, ready to sacrifice for family and country, patriotic, seeking opportunity above dependence, God-fearing, free American people. When we need to call on the strength of
"We strengthen the American people by giving them more freedom, by letting them keep more of what they earn, by making sure our schools are providing the skills our children will need for tomorrow, and by keeping
"Our government has become a weight on the American people, sapping their strength and slowing their climb. We must transform our government - to become a government that is smaller and less bureaucratic, one with fewer regulations and more freedom for our people. The innovation we need today is to make government more responsive to the needs of everyday American citizens. It's time to put government in its place, and to put the American people first!
"But the work done in the home isn't getting easier. Values and morals that have long shaped the development of our children are under constant attack. In too many cases, schools are failing. For some, healthcare is inadequate. Family expenses and government taxes take a larger and larger bite.
"How is the American family made stronger? With marriage before children. With a mother and a father in the life of every child. With healthcare that is affordable and portable. With schools that succeed. With taxes that are lower. And with leaders who strive to demonstrate enduring values and morality.
"This was the agenda I pursued as Governor of Massachusetts. This is the agenda I will pursue if elected President.
"When I was a boy, the American dream meant a house in the suburbs. The American dream today must mean more than a house. The new American dream should include a strong family, enduring values, excellence in education, dependable and affordable healthcare, secure employment and secure retirement, and a safe and prosperous homeland. It's time to build a new American dream for all of
"How will this new American dream be built? Our hopes and dreams will inspire us, for we are an optimistic people. But hope alone is just crossing fingers, when what we need is industrious hands. It is time for hope and action. It is time to do, as well as to dream!
"As we look around us in this museum, we see the evidence of American innovation - airplanes, automobiles, appliances. But these are not
"Freedom has made the American dream possible. Freedom will make the new American dream possible. And with the work, sacrifice, and greatness of spirit of the American people, freedom has made
Tags: mitt romney, politics, cliches