So people are up in arms about Coca-Cola's Super Bowl ad? Go figure.
Coca-Cola needed cover against the lesbian-gay-bisexual-transgendered activists who are blasting them for sponsoring the Sochii games. The agency purposely courted this sort of response, knowing the same crowd Sarah Palin exploits on a weekly basis would jump into the fray. Same shit as the A&E and Duck Dynasty flap.
Boring and artificial, all of it.